SB 6.1.26

bhuñjānaḥ prapiban khādan
 bālakaṁ sneha-yantritaḥ
bhojayan pāyayan mūḍho
 na vedāgatam antakam
Synonyms: 
bhuñjānaḥ — while eating; prapiban — while drinking; khādan — while chewing; bālakam — unto the child; sneha-yantritaḥ — being attached by affection; bhojayan — feeding; pāyayan — giving something to drink; mūḍhaḥ — the foolish man; na — not; veda — understood; āgatam — had arrived; antakam — death.
Translation: 
When Ajāmila chewed food and ate it, he called the child to chew and eat, and when he drank he called the child to drink also. Always engaged in taking care of the child and calling his name, Nārāyaṇa, Ajāmila could not understand that his own time was now exhausted and that death was upon him.
Purport: 

The Supreme Personality of Godhead is kind to the conditioned soul. Although this man completely forgot Nārāyaṇa, he was calling his child, saying, “Nārāyaṇa, please come eat this food. Nārāyaṇa, please come drink this milk.” Somehow or other, therefore, he was attached to the name Nārāyaṇa. This is called ajñāta-sukṛti. Although calling for his son, he was unknowingly chanting the name of Nārāyaṇa, and the holy name of the Supreme Personality of Godhead is so transcendentally powerful that his chanting was being counted and recorded.