bhakti-yogaṁ sa labhata
evaṁ yaḥ pūjayeta mām
The previous two verses were spoken by the Lord to attract those interested in fruitive results, and now the ultimate purpose of worshiping the Lord is described. The ultimate goal in life is Lord Kṛṣṇa Himself. Love for the Lord is the highest bliss, although ordinary people cannot understand this.