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nityadā syād adhīyataḥ
Constant engagement in the transcendental loving service of Vāsudeva means constantly hearing the glories of the Lord. The principles of bhakti-yoga — śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam/ arcanaṁ vandanaṁ dāsyaṁ sakhyam ātma-nivedanam — are the only means by which perfection can be attained. Simply by hearing of the glories of the Lord, one is elevated to the transcendental position.