āśiṣo hṛdi saṅkalpya
tyajanty arthān yathā vaṇik
All over the world people are working hard to achieve perfect sense gratification in this life or the next. As eternal living beings, part and parcel of Lord Kṛṣṇa, we are naturally endowed with all bliss and knowledge in the association of the Lord. But giving up this exalted position of spiritual bliss and knowledge, we foolishly waste our time pursuing the phantasmagoria of bodily happiness, just like a foolish businessman who squanders his real assets in imaginary business ventures that deliver no real profit.