SB 10.63.42

yas tvāṁ visṛjate martya
 ātmānaṁ priyam īśvaram
viparyayendriyārthārthaṁ
 viṣam atty amṛtaṁ tyajan
Synonyms: 
yaḥ — who; tvām — You; visṛjate — rejects; martyaḥ — mortal man; ātmānam — his true Self; priyam — dearmost; īśvaram — Lord; viparyaya — which are just the opposite; indriya-artha — of sense objects; artham — for the sake; viṣam — poison; atti — he eats; amṛtam — nectar; tyajan — avoiding.
Translation: 
That mortal who rejects You — his true Self, dearmost friend, and Lord — for the sake of sense objects, whose nature is just the opposite, refuses nectar and instead consumes poison.
Purport: 

The person described above is pitiable because he rejects that which is actually dear, the Lord, and accepts that which is not dear and is ungodly: temporary sense gratification, which leads to suffering and bewilderment.