SB 10.54.43

ātma-moho nṛṇām eva
 kalpate deva-māyayā
suhṛd durhṛd udāsīna
 iti dehātma-māninām
ātma — about the self; mohaḥ — the bewilderment; nṛṇām — of men; eva — only; kalpate — is effected; deva — of the Supreme Lord; māyayā — by the illusory, material energy; suhṛt — a friend; durhṛt — an enemy; udāsīnaḥ — a neutral party; iti — thus thinking; deha — the body; ātma — as the self; māninām — for those who consider.
The Supreme Lord’s Māyā makes men forget their real selves, and thus, taking the body for the self, they consider others to be friends, enemies or neutral parties.