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bhaktim ātma-priye yathā
The Supreme Lord informed the brāhmaṇas’ wives that not only they but all people who recognize their true self-interest take to the spiritual process of loving service to the Lord. Lord Kṛṣṇa is ātma-priya, the real object of love for everyone. Although each individual has his own taste and freedom, ultimately every living being is a spiritual spark of the Supreme Personality of Godhead; thus everyone’s primary loving attraction is constitutionally meant for Lord Śrī Kṛṣṇa. Loving service to the Lord should be ahaitukī, without personal motive, and avyavahitā, unobstructed by mental speculation, selfish desire or any quirk of time and circumstance.