paramaṁ puruṣaṁ divyaṁ
In this verse Lord Kṛṣṇa stresses the importance of remembering Him. One’s memory of Kṛṣṇa is revived by chanting the mahā-mantra, Hare Kṛṣṇa. By this practice of chanting and hearing the sound vibration of the Supreme Lord, one’s ear, tongue and mind are engaged. This mystic meditation is very easy to practice, and it helps one attain the Supreme Lord. Puruṣam means enjoyer. Although living entities belong to the marginal energy of the Supreme Lord, they are in material contamination. They think themselves enjoyers, but they are not the supreme enjoyer. Here it is clearly stated that the supreme enjoyer is the Supreme Personality of Godhead in His different manifestations and plenary expansions as Nārāyaṇa, Vāsudeva, etc.
The devotee can constantly think of the object of worship, the Supreme Lord, in any of His features – Nārāyaṇa, Kṛṣṇa, Rāma, etc. – by chanting Hare Kṛṣṇa. This practice will purify him, and at the end of his life, due to his constant chanting, he will be transferred to the kingdom of God. Yoga practice is meditation on the Supersoul within; similarly, by chanting Hare Kṛṣṇa one ﬁxes his mind always on the Supreme Lord. The mind is ﬁckle, and therefore it is necessary to engage the mind by force to think of Kṛṣṇa. One example often given is that of the caterpillar that thinks of becoming a butterﬂy and so is transformed into a butterﬂy in the same life. Similarly, if we constantly think of Kṛṣṇa, it is certain that at the end of our lives we shall have the same bodily constitution as Kṛṣṇa.